TransMedia Projects
This new term has been flying across the internet, from creative to advertising mediums. So what exactly is a TransMedia project? A TransMedia project places content on multiple stages, such as Facebook or Twitter, and uses each medium to tell a part of the story. This type of storytelling offers a deeper appreciation for projects because of the varying strengths of these mediums. In this way, viewers often become more engrossed in stories or characters because they can interact with them on Facebook, get live and instant updates via Twitter, and watch new episodes on YouTube. This type of advertising offers strength in its variety; the message is sent to multiple audiences simultaneously and can be altered accordingly. One new TransMedia project is highly anticipated in the comedy world: I Made America . Particularly timely in light of the upcoming election, I Made America is a comedy sketch about a few founding fathers stuck in the mire that is our current campaign trail. The father...