Social Politicians
What place do politicians have on Twitter? The primary one (pun intended haha). We've heard a lot of complaints about the costs of campaigns, specifically where the politicians are getting their money from. A politician likes social media for two reasons: 1. It's cheap 2. With the help of your Facebook fan list, Facebook offers a highly targeted ad to a highly targeted audience. Recent research shows that Facebook users may become resentful of the presence of big business on Facebook. The degree to which a politician is considered a big business or a representative thereof has yet to be seen. However, the study did find that young users in particular were open to brands which they felt represented themselves. The takeaway? A politician's ad on Facebook is more likely to be accepted by young users if they seem to be "one of the in crowd"...aka youthful, earthy, and not corporately oriented. A great example of politics, via social media is Comedy Central...