Social Media: Fundraising Springboard
Social media transmits and changes our culture-so can it be used for good? A report by The University of Massachusetts Dartmouth shows that the largest U.S. non-profit organizations continue to outpace higher education institutions in their use and monitoring of social mediums. Clearly, non-profit organizations making solid use of social media by creatively harnessing its power and potential. How do they do it? By identifying the most powerful ways to reach a large and diverse audience. 93% of the top U.S. charities have a Facebook page 87% have a Twitter profile 65% have a blog Big and small businesses alike have access to social media-it's free and easy to use for both the sender and receiver. As we've seen with previous online movements, the internet can help you create a new personality separate from that which exists in the "real world". In short, these social mediums give the little guys a voice just as big as the voice of billion dollar or staffed corporat...